DB Schenker takes customers further with Messe Frankfurt Middle East

Dubai, September, 2023 – DB Schenker, a global leader in logistics and transportation solutions, signed a two-year contract with Messe Frankfurt Middle East (MFME), the leading trade fair organizer in the region, to manage the logistics for fairs and exhibitions taking place in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). This alliance marks a remarkable milestone for DB Schenker and MFME, solidifying DB Schenker's unwavering dedication to delivering market-leading services and upholding its corporate value of "taking customers further." With a shared vision to elevate the event logistics landscape, this partnership is set to further develop the dynamic markets of the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), where the fairs and exhibitions industry has thrived, presenting unparalleled growth opportunities.

The UAE stands tall as a prime destination for exhibitions in the Middle East, drawing innumerable international exhibitors and visitors each year. Its unrivaled appeal as a hub for world-class exhibitions is evident from its remarkable 1.98 million visitors, positioning it as a premier global events destination and highlighting its thriving business opportunities.

Meanwhile, Saudi Arabia is experiencing an astounding surge in its exhibitions and events sector, underpinned by ambitious economic diversification goals and non-oil industry development. For example, Riyadh, the capital city, is one of three bidders to host the World Expo 2030, solidifying the Kingdom's significance as a regional business powerhouse.

The partnership with MFME will enable DB Schenker to provide comprehensive freight forwarding services to MFME's prestigious trade fairs and events. The agreement is valid for a period of two years, during which DB Schenker will further showcase its expertise and dedication to excellence in fairs and exhibition logistics.

Mr. Christopher Smith, CEO of DB Schenker in the Middle East and Africa, expressed his enthusiasm about the partnership, stating, "This alliance with MFME marks a pivotal moment in our journey to redefine fairs and exhibition logistics in the UAE and KSA. We are thrilled to leverage MFME’s global expertise and our own logistical prowess to elevate the experience of exhibitors and visitors alike."

MFME has a strong presence in the UAE since 2002, and this partnership will further solidify DB Schenker's position in the event logistics market. The collaboration will attract a wide array of event markets and open doors to numerous business opportunities, thereby establishing a gateway to expansion for both companies.

Simon Mellor, CEO of Messe Frankfurt Middle East, emphasized the significance of this collaboration, stating, "We are excited to join forces with DB Schenker, a globally renowned logistics leader, to enhance the exhibitor journey at our regional events. By designating DB Schenker as our exclusive logistics partner, we are confident that exhibitors will benefit from economical solutions, prompt services, and a streamlined logistics process that enhances their participation and matches their experience of MFME events."

DB Schenker’s leading global standing in the supply chain industry compliments MFME's reputation as a global leader in the trade fair industry. The collaboration not only elevates their market standing but also presents a unique opportunity to showcase their expertise and expand their reach in the rapidly growing fairs and exhibition market.

"This partnership with MFME marks a strategic move for DB Schenker," said Mr. Christopher Smith, CEO of DB Schenker in the Middle East and Africa. "Both companies are already highly esteemed in their respective industries, and working together will undoubtedly enhance our market position. This collaboration is a testament to our commitment to delivering exceptional services and fostering lasting partnerships in the industry."

As the partnership begins, DB Schenker looks forward to creating synergies with MFME, providing innovative and tailored logistics solutions to meet the unique demands of the fairs and exhibition landscape in the UAE and KSA.