A perfect match: DB SCHENKER supports Sanni Beucke to transform from Olympic sailing where she won the silver medal in the 49erFX to offshore sailing.
“We are very happy to have Sanni on board. Setting yourself new goals again and again, even though you had great successes to celebrate, also keeps us young after more than 150 years in the business"
Get to know Sanni Beucke
Already as a little girl Sanni was eager to look for new challenges and adventures and started dreaming big early: She always wanted to become an offshore sailor. After winning the silver medal in 49erFX at the Olympics she set herself new goals: In six to seven years, she wants to be the first German woman to fight for the Vendée Globe, considered the world´s toughest sailing race. DB SCHENKER supports her in reaching this goal and fighting for cleaner oceans and a more sustainable world.
This race is female
Susann is also a fighter for diversity. Her motto: “This Race is Female”.
"I want to be a role model. I want to empower women to tackle the very thing they thought was impossible. Boundaries are there to be pushed. Whether it's in your own mind or in society" - Sanni Beucke, Offshore Sailor
This is exactly our mindset at DB SCHENKER. That's why we are aiming for a 50% female workforce in our company.
Driving sustainability together
Sailing is one of the most sustainable sports, but also one where you can see the true impact of ocean pollution. Every year up to 12 million tons of plastic are thrown into our oceans, and Sanni has pledged to fight against ocean pollution. One but not the only reason the partnership between DB SCHENKER and Sanni fits perfectly.
Follow the campaign
In a social media campaign with our brand ambassador Sanni Beucke, we show the parallels between Sanni's profession and her motivation, and our self-image as a company in very personal spots. Under different motivational hashtags, one facet is highlighted at a time. We support Sanni in pursuing her dreams and challenges and see her as a role model for us.
Picture Credit: Felix Diemer