Insofar as you have given your consent, this website uses Google Analytics and Google Ads, a web analytics services provided by Google LLC. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, thus analyzing the activities of a user across devices.
Google Analytics uses so-called cookies, these are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. We point out that on this website Google Analytics has been extended by an IP anonymization to ensure an anonymous collection of IP addresses (so-called IP masking). The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. For more information about Terms of Use and Privacy, please visit Google Analytics Terms of Service and also Google Privacy&Terms.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Advertisements are based on your interest in products previously shown to you on other websites. For this purpose, cookies are stored on your computer that contain your IP address and usage data.
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 Sec. 1 sentence 1 lit. a GDPR. The recipient of the data collected is Google.
The personal data will be transmitted under the EU-US Privacy Shield on the basis of the adequacy decision of the European Commission in the USA. You can get the certificate here: Privacy Shield
The data sent by us and linked to cookies, user IDs (eg user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month. You can revoke your consent at any time with future effect by preventing the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google. Download and install Google Analytics Opt-out Browser Add-on
Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking across devices, you must opt-out on all systems you use. If you click here, the opt-out cookie for this website will be set: